Image, intangible and ephemeral, forms an important part of any communication. It is image that defines perception. Perception is that force that moves various publics to accept or reject a Corporate, Product and/or Brand.

Yet, perception management and image enhancement are consigned to the backwaters of marketing efforts. These are thought erroneously, to be research functions and their strengths as "influencers" is thus reduced to creating minimal impact.

At Concept, we buck the trend and begin our strategy from perception and graduate to quantifiable image enhancement. Ensuring that the message you intend communicating, engages the specific individual or groups targeted at. Resulting in influencing the conversations about you across media environments.

For us your image is a trust for which we will, often, go beyond your brief.