Home









 
THE CHALLENGE
  • ICSA Ltd, over the past 2 years had grown and was established as a quality player in the media
  • Their news got good coverage. But the problem was that in these falling markets it was not enough
  • Needed to have third party endorsement in media
 
ACCOMPLISHMENT
  • Studied the media and identified an opportunity in the Business Standard- The Smart Investor
  • Spoke to the writer and asked him to include the history of the promoter in the analysis
  • Article was extremely positive and received good response for the company
  • This lead to a series of profiling in other leading newspapers including ET, DNA, etc
 


 
  Case Studies:
  Maruti Udyog Ltd   Deccan Aviation Ltd   HDIL
  NTPC   DLF   Indian Institute of Jewellery
  ICSA Ltd    
 
 
2006. © Concept Communication. CONCEPT COMMUNICATION   • iCONCEPT   • AKSHARA   • ZZEBRA