Case Study: Maruti IPO

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THE CHALLENGE	IIJ is a private institute that provides training in design, manufacture, etc Low key in terms of visibility and media exposure Training quality was not known by anyone and there was not clear differentiator in the mind of media

ACCOMPLISHMENT	Strategy was to highlight the way IIJ made a difference in the life of its students Focus was to develop a genuine human interest story and pitch it as an exclusive to Times of India Identified a student, trained her for media interaction Pitched the story to TOI and got coverage with photograph Achieved the breakthrough needed with the media and also underlined the quality of training

Case Studies:

Maruti Udyog Ltd	Deccan Aviation Ltd	HDIL
NTPC	DLF	Indian Institute of Jewellery
ICSA Ltd