Every time the bulls start their thunderous run, the stage is the Bombay Stock Exchange (BSE). This is far from surprising, as the BSE has one of the highest per hour rates of trading in the world with approximately 70,000 deals taking place every day. Moreover, the market capitalisation of the BSE is around Rs. 5 Trillion.

No wonder companies are lining up join the over 4500 already listed on the BSE.

However, life after you list is suddenly different. There are certain regulatory compliances you have to adhere to, especially when it comes to public communication. Every thing you say or do is under the scanner. In fact, your very heartbeat is linked to the movement of the BSE Sensex. And to keep it beating regularly and strongly, you need a strategic Investor Relations programme in place.

A successful IR program should consist of proactive, two way communication from the company to the investor universe and should result in a fair market valuation for the company, a reasonable level of liquidity of its shares, a strong group of supporters, easier access to capital and favourable ratings.

In a nutshell, it means that an investor knows you, respects your company, believes in your future and is willing to put his money where his mouth is - with a little help from us.