Home









 
THE CHALLENGE
  • The Air Deccan IPO came after Jet Airways. Jet was trading at 50% of its offer price.
  • Air Deccan had extremely poor record in terms of its on-time schedules, service, safety and management.
  • The IPO was marginally undersubscribed and had to be extended.
 
ACCOMPLISHMENT
  • Low cost airlines is a better and more profitable business model drawing parallels to Ryan Air.
  • Capt. Gopinath’s vision to make a common man fly and connect the remotest parts of India.
  • Management and systems upgradation – Expat CEO from Ryan Air to take care of operations.
  • With Air Deccan’s no frill attitude, the company would clock cash profits faster than any airline.
  • Every media analysis and broking house recommended the IPO for long term investment
  • IPO oversubscribed but extended. A media coup.
 


 
  Case Studies:
  Maruti Udyog Ltd   Deccan Aviation Ltd   HDIL
  NTPC   DLF   Indian Institute of Jewellery
  ICSA Ltd    
 
 
2006. © Concept Communication. CONCEPT COMMUNICATION   • iCONCEPT   • AKSHARA   • ZZEBRA