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THE CHALLENGE
  • Perceived as a redeveloper into SRA projects.
  • Regional player with a comparatively small land bank.
  • Connect HDIL with Dheeraj and Dewan brand.
 
ACCOMPLISHMENT
  • Created mass awareness with a unique corporate advertisement in the form of a jacket in the leading publications
  • Communicated to the broking and the analyst community the advantages and the higher profit margins that HDIL enjoyed being in the SRA segment.
  • Highlighted the fact that though HDIL was the largest player in the redevelopment space, this was a small portion in their overall portfolio
  • Briefed every media analysts one-to-one on valuations and pre-empt any questions.
  • Counter intelligence and crisis management 24x7.
  • Extensive buy reports from broking houses and endorsements by media analysts.
 


 
  Case Studies:
  Maruti Udyog Ltd   Deccan Aviation Ltd   HDIL
  NTPC   DLF   Indian Institute of Jewellery
  ICSA Ltd    
 
 
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