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To enhance something as ephemeral as an image, it is important to have right tools in place.

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Greater value on the ticker is a function of enhanced perception and visible image.

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To help combat crisis, it is necessary to have a sound crisis communication plan in place. We help you do just that…

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The strength of a consultancy is the sum total of its people and their experience.

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Each of the case studies featured demonstrates some facet of ingenuity, innovation and integrated thinking.

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Using cutting-edge web-technologies to influence target groups.

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THE CHALLENGE
  • A higher level of response from retail investors than the recently concluded TCIS IPO.
  • Create the awareness about the potential of power sector and the GOI’s initiatives.
  • Project NTPC as a leader in power generation going beyond just coal-based power projects.
 
ACCOMPLISHMENT
  • NTPC accounts for over 25% of the power generated in the country and is on fast paced growth path.
  • The company is much more than coal based power projects - gas based and hydro.
  • The Government’s aggressive power sector initiative will give impetus to NTPC.
  • Devised a roadshow plan to go beyond the normal-covered top 30 investment centres.
  • Day-on-day media coverage extensively through the country with different media pegs.
  • Media Analysts reports on cover pages of investment magazines and weekly supplements.
 

 
  Case Studies:
  Maruti Udyog Ltd   Deccan Aviation Ltd   HDIL
  NTPC   DLF   Indian Institute of Jewellery
  ICSA Ltd    
 
 
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