Online PR involves activities geared towards influencing the media, communities and audiences that exist solely on the Internet using online channels. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.

iConcept's Online PR strategy comprises the following

Online PR via Blogs
Bloggers used to comment on the news. Now the news comments on what the blogosphere has been discussing for days. Popular blogs can be as influential as many print publications, but pitching a blogger requires a careful approach. There is no editorial calendar for blogs so it is important to read previous posts and become very familiar with the subject matter covered. When pitching a blogger it is better not to include the press release in the pitch, since most bloggers don’t write stories based on press releases, they point links to a release and write their own commentary.

Syndicated Press Releases
If its an official message or new product launch you have, a formal press release might do the trick. With a little extra effort you can tweak your release to get improved pickup by sites that syndicate such releases. Placement on a site like Yahoo News can mean huge traffic gains. Online press releases can also generate search engine traffic via Google News and other news feed search engines.

Article Marketing
The web has its own form of article marketing, similar to old-school bylined article placement in print publications. This is a great way to brand yourself or your firm's executive as an expert in the field. Plus, it’s a great way to get more traffic and sales enquiries. We can help you create the content and get it placed on the right sites.

Online Reputation Management
Which are the top 10 Google results when someone searches on your name or the name of your company? If these are positive in nature, you might want to look into our search engine reputation management services to ensure that positive news overshadows the negative.

Offline PR deals with the same things, via print, radio, TV, conferences/events and other “real life” venues. The difference between online and offline PR is in pitching. For example, before pitching to a journalist, the publication’s editorial calendar is researched to see if there are any planned story opportunities. The subsequent pitch is specific to the upcoming story.

Online PR is about capitalising on your organisation's achievements – awards, commendations, acclaim, events or just client success stories, which can become a business-generating opportunity for you if carefully planned and distributed.

For Further Inquiry Contact: jason@iconceptindia.com