IPO Case Study

Quess Corp

  • The Challenges

    • Messaging with media was very limited to manage their brand reputation during IPO phase
    • Financial details were restricted to DRHP, no way forward statements allowed
    • Highly sensitive towards the information shared with media and public
  • The PR Strategy

    • Organized relationship meetings with leading publications to familiarize the spokesperson and discuss about their IPO process
    • Highlighted the business models to investors and public
    • Projected the brand as the promising business service provider ahead of their IPO.
    • Built trust and credibility for the brand

Coverage

Business standard



Hindu Business line



The Economics Times



The Hindu



Business India