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david

THE DRESS REHEARSAL
DAVID FRANKLIN
President, Concept PR

The importance of the capital markets is best understood by promoters of companies who are first timers in raising capital...

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vivek

BRANDS COST MILLIONS TO BUILD
Vivek Suchanti
Chairman and Managing Director - Concept PR

The PR practice in India has evolved and changed drastically in the last few years. The challenges faced on the digital front found agencies groping for answers. With 80 million internet users (70% of them on social networks) and a mind boggling 600 million mobile users (new advanced handsets and 3G) the landscape is frightening for any conventional PR practitioner.

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ashish

REPUTATIONS ARE CRITICAL, FRAGILE AND CONSTANTLY UNDER ATTACK
ASHISH JALAN
Director and CEO, Concept PR

Q. When did Concept ORM as a super specialized arm of PR, take shape?
We saw the growing importance of the online medium and recognized the strength of social media. To be an effective PR agency, it is imperative to tap all communication tools available. Hence the idea of starting ORM, which took shape about a year ago. Though most of our PR clients agreed and understood the need for Online Reputation Management, they were not willing to add the same to their costs. However, with some persuasion, we could manage to get them to sign us on, and once they saw the impact, the relationship was further cemented.

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bnk

CRISIS IS THE BEST MEDIA PEG!
B. N. Kumar
Executive Director, Concept PR

On the New Year Eve of 1978, we were routinely checking with the police control room for the latest to be reported for the next day’s newspapers. “Nothing major”, said the police constable on the other end and casually added, “There seems to be a plane crash in the sea off Bandra!”

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poojja

THE VALUE OF SPECIALISED SPORTS COMMUNICATION
Pooja Chaudhri
Executive Director, Concept PR

In the recent past, the Indian market has witnessed the rise of some of the world’s strongest sports brands. Alongside creative advertising and innovative marketing, intelligent and timely PR has helped transform these concepts into power brands that have generated enormous profits and taken the world by storm...

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