The Brief

  • To create visibility about being India's second largest tractor manufacturer
  • To project Mallika Srinivasan, CMD as thought leader in the industry
  • To fulfill communication gap that existed between the company and the media
  • Challenges

    • Lack of awareness about TAFE within the media fraternity
    • No media exposure before Concept PR came on board
    • The PR Strategy

    • Advisory on TAFE shared with all media
    • Organized bridge building meetings for Mallika Srinivasan with key media across various cities
    • Conducted product launch press conferences
    • Regular industry report updates sent to media
    • Participation in industry stories & thought leadership opportunities

    The Result

    • Thought leadership and corporate profiling exposures in ET, BS, Mint and HBL
    • TAFE bagged 10 awards at PRCI Global Communication Conclave
    • Mallika Srinivasan, was conferred the Padma Shri by the President of India for her contribution to Trade & Industry - widely covered by media nationally
    • Covergage





      Client Testimonial

      TAFE's communication policy revolves around open, honest and sensitive communication of relevant information to all external stake holders and we are able to implement our strategic PR plan with the support of the Concept PR team. While the corporate communications team crafted TAFE's transition from a domestic company to an international brand, it was able to enhance its position as a international tractor major through an insightful PR plan. What is heartening and appreciable is the ability of the Concept team to understand the TAFE corporate brand and their whole hearted support in developing a progressive corporate image.