India's Largest Independent PR Agency. Truly Digital Truly Integrated.
PROFESSIONALS
CITY BUREAUS
AWARDS
AFFILIATE OFFICES
WAR ROOM
Some markets you study. Others, you have lived. We have done both - pan India over three decades of ground truth, now wired into expert advisory.
That reputation is the slowest-compounding asset a business owns - and the fastest to lose, especially on a single feed.
That India is twenty-eight conversations, fifteen scripts, and a hundred million screens. The brands that thrive here learn to hold all of them at once.
Founded with single newsroom relationship and a typewriter at Fort.
Capital bureau opens. First public-affairs mandate for an Indian multinational.
Bengaluru, Chennai, Kolkata, Hyderabad - covering India in its own languages.
Acquired the analytics unit – Concept BIU, which is now the largest in it's sector.
Growing network, 300 professionals harnessing the importance of Regional Media.
Vision to become digital first - conceived ConceptX.
400+ professionals, powered by integrating Al, fulfilling 110+ client
communication needs.
A headline in Mumbai lands differently in Chennai. A reel that trends in Lucknow dies in Bengaluru. A regulator in Delhi reads a press release with one ear; a promoter in Ahmedabad hears it with another. We have spent three decades learning those frequencies - and the last ten wiring them into dashboards.
This is not just PR. It is positioning tuned to the place — and the platform - you are trying to be heard in.
Concept is independent and deliberately unagency like. The people who pitch the work, run the work. Offices start at 6 am while phones are answered 24x7.
KNOWING INDIA IS OUR UNFAIR ADVANTAGE
