India's Largest Independant PR Agency. Truly Digital Truly Integrated.
PROFESSIONALS
CITY BUREAUS
AWARDS
AFFILIATE OFFICES
WAR ROOM
Some markets you study. Others, you have lived. We have done both - pan India over three decades of ground truth, now wired into expert advisory..
That reputation is the slowest-compounding asset a business owns - and the fastest to lose, especially on a single feed.
That India is twenty-eight conversations, fifteen scripts, and a hundred million screens. The brands that thrive here learn to hold all of them at once.
Founded with single newsroom relationship and a tyewriter at Fort.
Capital bureau opens. First public-affairs mandate for an Indian multinational.
Bengaluru, Chennai, Kolkata, Hyderabad - covering India in its own languages.
Acquired the analytics unit – Concept BIU, which is now the largest in it's sector.
Growing network, 300 professionals harnessing the importance of Regional Media.
Vision to become digital first - conceived ConceptX.
400+ professionals, powered by integrating Al, fulfilling 110+ client
communication needs.
A headline in Mumbai lands differently in Chennai. A reel that trends in Lucknow dies in Bengaluru. A regulator in Delhi reads a press release with one ear; a promoter in Ahmedabad hears it with another. We have spent three decades learning those frequencies - and the last ten wiring them into dashboards.
This is not just PR. It is positioning tuned to the place — and the platform - you are trying to be heard in.
Concept is independent and deliberately unagency like. The people who pitch the work, run the work. Offices start at 6am and while phones are answered 24x7.
SIX PRACTICE LEADS. ONE OPERATING STANDARD
